New tools emerge in the digital ecosystem on a daily (sometimes hourly) basis. We attempt to cover the more relevant advances in tools that support your digital strategy and tactics. If you have tools that you’d like us to look at and review or comment on, please email info AT bottree DOT com.
A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.
Google Analytics has updated a number of tools. This article gives a brief snapshot of some of these changes.
Google needs to install a ‘Do Not Disturb’ indicator with their MCC. Failure to do so will affect people’s ability to trust their great products.
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
How are users finding you and sharing your site with other friends and peers?
Google’s +1 service will be a lot like Facebook’s ‘Like’ button … but more relevant.
‘DIY Digital’ will be the regular name for our series devoted to helping small and medium-sized businesses and not-for-profits get found online. The series will also address ways to conscientiously avoid many of the publishers that are behind the drastic increase in the cost of using the Internet.
Facebook’s new Deals tool will allow small and large businesses alike to generate new customers and get found online. This blog post walks the reader through the basics of setting up a deal.
LinkedIn Ads are now available on a self-serve basis and improve the tools available for small businesses and large organizations alike to get found online. Find out how in this article.
Google’s changes to Contextual Targeting Tool with the Display Network give you chances to expand your reach. This article covers the new product, but also offers some advice on how to be mindful of the potential for additional hidden costs that might come with it.