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Bottree Digital Services

Category: Tools

New tools emerge in the digital ecosystem on a daily (sometimes hourly) basis. We attempt to cover the more relevant advances in tools that support your digital strategy and tactics. If you have tools that you’d like us to look at and review or comment on, please email info AT bottree DOT com.

Blog Case Studies Mobile Search Social Tools

Mobile: Why ALL of Your Digital Strategy Must Change

By Bill Wittur | November 30, 2011 by Bill Wittur

A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.

Blog Case Studies Industry News Tools

Google Analytics Update: Wow.

By Bill Wittur | November 30, 2011 by Bill Wittur

Google Analytics has updated a number of tools. This article gives a brief snapshot of some of these changes.

Blog Search Tools

Google: “Do Not Disturb”

By Bill Wittur | August 24, 2011 by Bill Wittur

Google needs to install a ‘Do Not Disturb’ indicator with their MCC. Failure to do so will affect people’s ability to trust their great products.

Mobile Open Planning Promotion Reporting Search Social Strategy Tools

Why Good SEM Strategy = Great SEO Results

By Bill Wittur | August 9, 2011May 10, 2018 by Bill Wittur

A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…

Case Studies Industry News Social Strategy Tools

Google +1 vs Facebook Like

By Bill Wittur | July 11, 2011July 11, 2011 by Bill Wittur

How are users finding you and sharing your site with other friends and peers?

Case Studies Industry News Search Social Strategy Tools

Google +1

By Bill Wittur | March 31, 2011 by Bill Wittur

Google’s +1 service will be a lot like Facebook’s ‘Like’ button … but more relevant.

Blog Case Studies Search Social Strategy Tools

DIY Digital, Part I

By Bill Wittur | February 17, 2011February 23, 2011 by Bill Wittur

‘DIY Digital’ will be the regular name for our series devoted to helping small and medium-sized businesses and not-for-profits get found online. The series will also address ways to conscientiously avoid many of the publishers that are behind the drastic increase in the cost of using the Internet.

Case Studies Industry News Promotion Social Tools

Facebook Launches “Deals”

By Bill Wittur | February 1, 2011February 1, 2011 by Bill Wittur

Facebook’s new Deals tool will allow small and large businesses alike to generate new customers and get found online. This blog post walks the reader through the basics of setting up a deal.

Industry News Social Strategy Tools

LinkedIn Advertising Updates

By Bill Wittur | January 31, 2011 by Bill Wittur

LinkedIn Ads are now available on a self-serve basis and improve the tools available for small businesses and large organizations alike to get found online. Find out how in this article.

Blog Search Strategy Tools

Google’s Contextual Targeting Tool

By Bill Wittur | January 20, 2011 by Bill Wittur

Google’s changes to Contextual Targeting Tool with the Display Network give you chances to expand your reach. This article covers the new product, but also offers some advice on how to be mindful of the potential for additional hidden costs that might come with it.

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