Latest from the Blog

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How ‘Free’ Is Google’s Free AdWords Consulting Service?

Is Google's new starter program helping clients stay in it for the long-term or is it setting a bad precedent for over-management of campaigns? In this article, I do...

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Google +1

Google's +1 service will be a lot like Facebook's 'Like' button ... but more...

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DIY Digital, Part I

'DIY Digital' will be the regular name for our series devoted to helping small and medium-sized businesses and not-for-profits get found online. The series will also address ways to...

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Media Buying Alternatives to Bell and Rogers

Bell and Rogers aren't the only media giants in town. In today's piece, we explore ways to advertise online, avoid these conglomerates AND limit your costs. It's a...

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Investment Executive Article

Bill Wittur of Bottree Digital Services was quoted extensively in the January issue of Investment Executive. The blog article adds to that...

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Google’s Contextual Targeting Tool

Google's changes to Contextual Targeting Tool with the Display Network give you chances to expand your reach. This article covers the new product, but also offers some advice on...

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2011 Themes Edition: My ODE to Digital

My prediction is that the central themes for 2011 will revolve around what I call the ODE to digital: Open Dialogue...

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Google Launches AdPlanner Marketplace

Getting found online just got a lot easier if you're a publisher and you have a DoubleClick (Google) AdPlanner account. Read more to find out...

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Differences of Opinion of Search Share

It's said that there are lies, damned lies and statistics. ComScore and Neilsen statistics distract us from the real issue: search strategies beyond Bing and Yahoo can be...

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Digital Marketing News Updates

Recent news relevant to online marketers and small...

 
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