The search category of the Bottree blog covers all announcements, strategies and updates related to search, including optimization, paid search and other factors that might influence how you use search.
What’s AdWords Worth To You? I recently organized some Google AdWords advertising for a relatively new company. They are in the landscape design business. I had a $200 coupon and they needed some visibility. We spent the $200 (and about $200 extra) on a simple campaign focusing on an array of broad generic keywords (eg.…
Broadcast is dead. What’s an advertiser to do?
What’s keeping you from spending money advertising online?
A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.
YaCy – a new alternative to Google based on Peer-2-peer results.
Google needs to install a ‘Do Not Disturb’ indicator with their MCC. Failure to do so will affect people’s ability to trust their great products.
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
I’ve finally incorporated the “SHOME Swim Challenge” with the Government of Ontario as a non-profit and I’ve started to set up the next steps with respect to promotion and structure for the swim: Application to the Google Grants program Integration with PayPal for donations Creation of a CafePress store (pending) so that people can buy…
Google’s ‘Wallet’ product will give other promotional, loyalty, credit and gift card companies a run for their money.
Google research identifies a number of results with respect to mobile usage and user behaviour.