Latest from the Blog

Writer’s Strike: Viewers May Never Tune in Again (RIP to the “Monologue”)

I’m seeing more and more of these headlines as the Writer’s Strike continues: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article3279454.ece It’s numbers like these that will force at least the media companies to come back to...

AdSense – How it Cannabalizes Content-Based Models

I don’t think this guy really likes Google, but that might be a good thing in a world where everyone thinks it’s the next best thing to a good blood-letting...

AdSense & Monetizing Your Ad Inventory

Google AdSense product comes into play when you create a PPC campaign and you choose to advertise using the Content Network. I’m not a huge fan of Google’s AdSense product....

Strike: Impact on Internet Activity

Earlier, I suggested that the strike will spell the demise for an already flagging TV and movie industry. There’s only so much ‘reality’ TV anyone can watch and there are...

2007 Year in Review (Take the Time to Translate the Jargon)

I called the editor of a major media review organization the other day and asked if she would be interested in interviewing ‘lil ol’ me to provide some ideas as...

I want my Everyblock

Everyblock.com has just been released.  Check out www.everyblock.com This site has great potential, as it is a community-based local tool. To maximize the potential, this new product will have to...

SEM Strategies – GOD Complex

I recently started a new strategy with search engine management (SEM) and PPC bid controls. I call it “Playing with GOD”. GOD is short for “Google Off Days”. Basically, the...

A Perfect Description of the Future of Marketing

Geoff Ramsey, CEO of emarketer, pretty much nails the “why” in “why Internet advertising”. Full Story To summarize, the rationale for a larger Internet budget, but also a broader Internet...

 
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