It’s exceptionally important to enter the market with an overall digital strategy. Jumping into any tactic like social or SEM without an overall strategy can be very damaging to your reputation and your relationship with customers, users or prospects. We discuss ways to approach all situations from a strategic standpoint so that you can gain the most positive results possible from your online efforts.
What’s AdWords Worth To You? I recently organized some Google AdWords advertising for a relatively new company. They are in the landscape design business. I had a $200 coupon and they needed some visibility. We spent the $200 (and about $200 extra) on a simple campaign focusing on an array of broad generic keywords (eg.…
Broadcast is dead. What’s an advertiser to do?
What’s keeping you from spending money advertising online?
London (my home town) and other areas should breath a sigh of relief now that the high-speed rail initiative has been deemed uneconomic. Read more to find out why.
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
Should media buyers say no? Can they say no? I explore the idea in this article.
How are users finding you and sharing your site with other friends and peers?
Google’s ‘Wallet’ product will give other promotional, loyalty, credit and gift card companies a run for their money.
Google research identifies a number of results with respect to mobile usage and user behaviour.
Google’s continued efforts to expand into the TV universe is good news for small businesses, but not so good for big agencies.