Social media is an important evolution in the digital world. We do our best to coach people how to leverage social tools and networks in order to build audiences, engage people in new conversations and enable dialogue with your friends and customers.
Prometheus and the American Radio Experience I really should stay away from this kind of a topic because I’m not an expert, but I can’t help but comment on the recent changes to radio services in the US. Recently, the FCC made an important landmark decision concerning access to airwaves that would effectively give small,…
Broadcast is dead. What’s an advertiser to do?
A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.
What’s the point of ‘social’ networks when they’re not really that social?
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
Optimization for the Client or for Facebook? I’m working on a campaign for a client and recently prepared some reports on the level of activity. As I reviewed the stats, I was surprised by some of the findings. Here’s a sample report, with obvious confidential client details omitted in order to respect privacy: NOTE: Each…
How are users finding you and sharing your site with other friends and peers?
I’ve finally incorporated the “SHOME Swim Challenge” with the Government of Ontario as a non-profit and I’ve started to set up the next steps with respect to promotion and structure for the swim: Application to the Google Grants program Integration with PayPal for donations Creation of a CafePress store (pending) so that people can buy…
Is Facebook limiting user’s access in order to collect data about other users? Please post your comments with this article, as I’d like to know.
Facebook has quietly launched a facial recognition program for users of their social network. This article explains how to turn it off.