Broadcast is Dead
Broadcast is dead. What’s an advertiser to do?
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Category: Social
Social media is an important evolution in the digital world. We do our best to coach people how to leverage social tools and networks in order to build audiences, engage people in new conversations and enable dialogue with your friends and customers.
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Mobile: Why ALL of Your Digital Strategy Must Change
A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.
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Social vs “Frienaissance”
What’s the point of ‘social’ networks when they’re not really that social?
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Why Good SEM Strategy = Great SEO Results
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
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Funny Facebook Figures
Optimization for the Client or for Facebook? I’m working on a campaign for a client and recently prepared some reports on the level of activity. As I reviewed the stats, I was surprised by some of the findings. Here’s a sample report, with obvious confidential client details omitted in order to respect privacy: NOTE:Â Each…
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Google +1 vs Facebook Like
How are users finding you and sharing your site with other friends and peers?
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SHOME Swim and Google Non-Profit Program
I’ve finally incorporated the “SHOME Swim Challenge” with the Government of Ontario as a non-profit and I’ve started to set up the next steps with respect to promotion and structure for the swim: Application to the Google Grants program Integration with PayPal for donations Creation of a CafePress store (pending) so that people can buy…
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Facebook Frustrating Users, Faciliating Facial Factoids
Is Facebook limiting user’s access in order to collect data about other users? Please post your comments with this article, as I’d like to know.
Social
Facebook Fabricates Facial Fiasco
Facebook has quietly launched a facial recognition program for users of their social network. This article explains how to turn it off.
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Google +1
Google’s +1 service will be a lot like Facebook’s ‘Like’ button … but more relevant.