‘Promotion’ relates to getting your message out to the public so that you can get found. Promotion might include tools and tactics related to display marketing, ideas on how to make the best of social tools or case studies related to any of these subjects.
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
Facebook’s new Deals tool will allow small and large businesses alike to generate new customers and get found online. This blog post walks the reader through the basics of setting up a deal.
Bottree gets an honourable mention via the Google Grants testimonial page. Thank you!
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Google’s Real Time Search will change everything. Again.
I was away this past weekend in Michigan with my wife and son (here, here, here, here and 2.5 hours waiting to cross the border here). We were away for two nights and any time I’m in a hotel or at a friend’s place, I notice that my media habits change. Even though they are…
Yahoo announced yesterday that they will end their practice of paid inclusion, effective Dec 31, 2009. Research credit goes to Barry Schwartz with Search Engine Land. Just a mere 11 years after Google entered the scene with unpaid, unbiased and uninfluenced organic results (and yes, maybe I’m being a little naive), Yahoo has finally caught…
In times of economic woe and when marketing budgets are getting slashed, what are people to do? Based on this emarketer article, more and more marketers are (finally) realizing that the web isn’t evil and online marketing can help them do substantially more … at a fraction of the cost. One of the key insights…