Our ‘planning’ conversations focus on updates and tactics related to creating, developing and implementing online media plans.
What’s AdWords Worth To You? I recently organized some Google AdWords advertising for a relatively new company. They are in the landscape design business. I had a $200 coupon and they needed some visibility. We spent the $200 (and about $200 extra) on a simple campaign focusing on an array of broad generic keywords (eg.…
Broadcast is dead. What’s an advertiser to do?
Ad spend will continue to increase, at least as far as a new survey from Zenith Optimedia is concerned.
A lot of clients and prospects as us about our ability to manage their auto pilot SEO strategy in order to help them get found online (yes, we manage SEO strategy). However, we almost always find ourselves changing the conversation from SEO to SEM. Why? When you do a good job with SEM (which is…
Google’s continued efforts to expand into the TV universe is good news for small businesses, but not so good for big agencies.
It looks like the cost of getting, downloading and transferring information is very cheap. So why does it cost so much?
Getting found online just got a lot easier if you’re a publisher and you have a DoubleClick (Google) AdPlanner account. Read more to find out why.
Getting Found Online is Easy for Publishers of Content. You Just Have to Know What Services Exist and What They Offer to Digital Media Buyers and Planners
It’s said that there are lies, damned lies and statistics. ComScore and Neilsen statistics distract us from the real issue: search strategies beyond Bing and Yahoo can be a real waste of time.