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Bottree Digital Services

Category: Case Studies

From time to time, we look at case studies that showcase best practices (and sometimes ‘not-so-best’ practices) with an intent to sharing and showing how digital can have an impact on your organization. We try to layer these case studies with interviews from professionals in the industry. If you have a case study you would like us to review or present to our audience, please email info AT bottree DOT com.

Case Studies Industry News

Fakebook’s Fall

By Bill Wittur | May 30, 2012May 30, 2012 by Bill Wittur

I haven’t said much of anything lately via my blog these past few months. I’ve been working on an exciting new project that I hope to announce a little broadly once everything is sufficiently organized.  Those in the know are asked to place their orders sooner rather than later 😉 So … until then, I’ll…

Blog Case Studies Planning Search Strategy

Google AdWords: 1,500% ROI!

By Bill Wittur | May 21, 2012May 21, 2012 by Bill Wittur

What’s AdWords Worth To You? I recently organized some Google AdWords advertising for a relatively new company.  They are in the landscape design business. I had a $200 coupon and they needed some visibility. We spent the $200 (and about $200 extra) on a simple campaign focusing on an array of broad generic keywords (eg.…

Blog Case Studies

Addressing Media Subsidies in Canada

By Bill Wittur | May 13, 2012 by Bill Wittur

The Complaint Around the time of the introduction of Canada’s first ‘mega budget’ (or ‘omnibus’, as the Conservatives like to call it), many people around the country were busy attacking the CBC because they receive public funds.  The basic view from this side is that many folks want to shut down public broadcasting because it…

Blog Case Studies Industry News Planning Search Social Strategy

Broadcast is Dead

By Bill Wittur | January 23, 2012January 23, 2012 by Bill Wittur

Broadcast is dead. What’s an advertiser to do?

Blog Case Studies Industry News Open

The CBC: Recommendations for Survival in a Digital World

By Bill Wittur | January 3, 2012January 3, 2012 by Bill Wittur

In the age of austerity, the Canadian government will likely decrease funding for the CBC. What we need as a result is a publicly funded broadcaster to take its place. Thought we already had one? Read more to find out what’s wrong with ‘public’ broadcasting and how we can demand better access to news and information.

Case Studies Industry News Search Strategy

How Much Did You Spend Online in 2011?

By Bill Wittur | December 13, 2011 by Bill Wittur

What’s keeping you from spending money advertising online?

Blog Case Studies Mobile Search Social Tools

Mobile: Why ALL of Your Digital Strategy Must Change

By Bill Wittur | November 30, 2011 by Bill Wittur

A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.

Blog Case Studies Industry News Tools

Google Analytics Update: Wow.

By Bill Wittur | November 30, 2011 by Bill Wittur

Google Analytics has updated a number of tools. This article gives a brief snapshot of some of these changes.

Case Studies Industry News Search

YaCy: A Viable Competitor to Google?

By Bill Wittur | November 29, 2011 by Bill Wittur

YaCy – a new alternative to Google based on Peer-2-peer results.

Case Studies Industry News

Broadband’s Future in Canada

By Bill Wittur | November 25, 2011 by Bill Wittur

Canada’s media monopolies face a different future now that ISPs will be able to offer innovative subscription packages following the recent CRTC decision.

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