From time to time, we look at case studies that showcase best practices (and sometimes ‘not-so-best’ practices) with an intent to sharing and showing how digital can have an impact on your organization. We try to layer these case studies with interviews from professionals in the industry. If you have a case study you would like us to review or present to our audience, please email info AT bottree DOT com.
I haven’t said much of anything lately via my blog these past few months. I’ve been working on an exciting new project that I hope to announce a little broadly once everything is sufficiently organized. Those in the know are asked to place their orders sooner rather than later 😉 So … until then, I’ll…
What’s AdWords Worth To You? I recently organized some Google AdWords advertising for a relatively new company. They are in the landscape design business. I had a $200 coupon and they needed some visibility. We spent the $200 (and about $200 extra) on a simple campaign focusing on an array of broad generic keywords (eg.…
The Complaint Around the time of the introduction of Canada’s first ‘mega budget’ (or ‘omnibus’, as the Conservatives like to call it), many people around the country were busy attacking the CBC because they receive public funds. The basic view from this side is that many folks want to shut down public broadcasting because it…
Broadcast is dead. What’s an advertiser to do?
In the age of austerity, the Canadian government will likely decrease funding for the CBC. What we need as a result is a publicly funded broadcaster to take its place. Thought we already had one? Read more to find out what’s wrong with ‘public’ broadcasting and how we can demand better access to news and information.
What’s keeping you from spending money advertising online?
A digital strategy is no longer complete without a mobile plan. What’s yours? I share a few ideas about how you can get mobile quickly with little effort and big results.
Google Analytics has updated a number of tools. This article gives a brief snapshot of some of these changes.
YaCy – a new alternative to Google based on Peer-2-peer results.
Canada’s media monopolies face a different future now that ISPs will be able to offer innovative subscription packages following the recent CRTC decision.