Industry News

Top 10 Sites, April 2010

Industry News Icon BottreeIn April 2010, Google lead the top ten sites (US stats only), with a unique audience of nearly 160 million users.  The stats are provided by The Neilsen Company.

What’s interesting is that Google was the only group of properties that enjoyed an increase in time spent on their sites, whereas all of the other properties experienced a decline.

This is likely because the Google sites include the popular video site YouTube.  This may also include applications like Gmail and other tools that are growing in size and scope, something that Google continues to leverage to its advantage.

In April 2010, only 4 of the top 10 sites sawe an actual increase in traffic, including Google, Facebook, NewsCorp (owner of Fox and the Wall Street Journal) and Apple.

Top 10 Parent Companies/Divisions for April 2010
(U.S., Home and Work)
Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss) Month-Over-Month Change in Unique Audience (%) Month-Over-Month Change in Time per Person (%)
1 Google 158,496 1:57:35 0.5 1.2
2 Microsoft 135,305 1:54:57 -1.1 -4.2
3 Yahoo 129,783 2:24:15 -2.4 -6.9
4 Facebook 122,337 6:43:22 4.5 -3.8
5 AOL 80,065 2:03:56 -6.0 -7.9
6 News Corp. 76,866 0:51:58 2.6 -0.5
7 InterActiveCorp 70,475 0:13:04 -1.1 -12.6
8 eBay 61,811 1:22:32 -6.8 -4.2
9 Apple 61,158 1:12:40 0.3 -5.6
10 Amazon 60,807 0:23:51 -5.2 -3.7
Source: The Nielsen Company

Bill Wittur
Managing Director & Google Certified Partner
Bottree Digital Services