The Changing Face of Social Networks
MediaPost recently summarized some Neilsen data and I’m relaying it to you. For the original link, click here.
| Top 10 Social Networking and Blog Sites (April 2009 U.S. Home and Work) | |||
| Site | Apr-08 Total Minutes (000) | Apr-09 Total Minutes (000) | Year-over-Year Percent Growth |
|
1,735,698 |
13,872,640 |
699% |
|
| Myspace.com |
7,254,645 |
4,973,919 |
-31 |
| Blogger |
448,710 |
582,683 |
30 |
| Tagged.com |
29,858 |
327,871 |
998 |
| Twitter.com |
7,865 |
299,836 |
3712 |
| MyYearbook |
131,105 |
268,565 |
105 |
| LiveJournal |
54,671 |
204,121 |
273 |
|
119,636 |
202,407 |
69 |
|
| SlashKey |
N/A |
187,687 |
N/A |
| Gaia Online |
173,115 |
143,909 |
-17 |
| Source: Nielsen NetView | |||
What seems astounding is that MySpace still dominates the social environment in terms of video streams and time spent viewing video online compared to its competitors. Of course, I don’t really think of Facebook as being a source for video info, but I’m sure that will change, much like the total user minutes (above) did over the course of the last year.
| Top 5 Social Networking and Blog Sites Ranked (April 2009, U.S. Home and Work) | ||
| Site | Total Video Streams (000) | Time Spent Viewing (Minutes x 000) |
| Myspace.com |
120,793 |
384,030 |
|
41,537 |
113,502 |
|
| Stickam |
19,617 |
54,522 |
| FunniestStuff.net |
10,206 |
34,456 |
| Funny or Die |
6,503 |
17,725 |
| Source: Nielsen VideoCensus, June 2009 | ||
Take care,
Bill.
Bill Wittur
Bottree Digital Services