The Changing Face of Social Networks

Posted: July 3rd, 2009   |   Category: Blog | Reporting

MediaPost recently summarized some Neilsen data and I’m relaying it to you.  For the original link, click here.

Top 10 Social Networking and Blog Sites (April 2009 U.S. Home and Work)
Site Apr-08 Total Minutes (000) Apr-09 Total Minutes (000) Year-over-Year Percent Growth
Facebook

1,735,698

13,872,640

699%

Myspace.com

7,254,645

4,973,919

-31

Blogger

448,710

582,683

30

Tagged.com

29,858

327,871

998

Twitter.com

7,865

299,836

3712

MyYearbook

131,105

268,565

105

LiveJournal

54,671

204,121

273

LinkedIn

119,636

202,407

69

SlashKey

N/A

187,687

N/A

Gaia Online

173,115

143,909

-17

Source: Nielsen NetView

What seems astounding is that MySpace still dominates the social environment in terms of video streams and time spent viewing video online compared to its competitors.  Of course, I don’t really think of Facebook as being a source for video info, but I’m sure that will change, much like the total user minutes (above) did over the course of the last year.

Top 5 Social Networking and Blog Sites Ranked (April  2009, U.S. Home and Work)
Site Total  Video Streams (000) Time Spent Viewing (Minutes x 000)
Myspace.com

120,793

384,030

Facebook

41,537

113,502

Stickam

19,617

54,522

FunniestStuff.net

10,206

34,456

Funny or Die

6,503

17,725

Source: Nielsen VideoCensus, June 2009

Take care,
Bill.

Bill Wittur
Bottree Digital Services

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