Archive
Differences of Opinion of Search Share
It's said that there are lies, damned lies and statistics. ComScore and Neilsen statistics distract us from the real issue: search strategies beyond Bing and Yahoo can be...
Stuff I’m Reading, April 15 Edition
A snapshot of sites I'm reading, April 15, 2010, including Beth Kanter, David Eaves, Clickz and Google's purchase of...
Searching for the Best Search Engine
Which search engine do you like best? Bill Wittur of Bottree Digital Services compares the three from a unique perspective: that of the digital strategist and media...
Google KIS Interface Attracts More than a Million Advertisers
Google abides by one rule: Keep It Simple. It’s this approach that has helped it become one of the world’s largest entities virtually overnight and it’s the application of KIS...
Google Gobbles Market Share
The past four years have been a boon to Google, bane to its competitors. AOL, MSN and Yahoo’s market share have been decimated by Google, as seen by this research...
EU to Curb Search Engines
Story Here. It looks like the EU will put stringent controls on the collection of personal data by search engines. All three major engines (Google, Yahoo, MSN) collect and keep...
SEM Strategies – GOD Complex
I recently started a new strategy with search engine management (SEM) and PPC bid controls. I call it “Playing with GOD”. GOD is short for “Google Off Days”. Basically, the...
