Broadcast is Dead
Broadcast is dead. What’s an advertiser to do?
Broadcast is dead. What’s an advertiser to do?
This article (Consumers Have Changed, So Should Advertisers) captures my sentiment about the evolving nature of creating dialogue with people. The ‘shotgun’ approach is another metaphor that comes up often when talking about targeting audiences, particularly in the online environment, but we’re taking the lead from folks in broadcast analogue services like TV & radio.…