Archive

P4P Notion Vindicated

I felt like I was going a little on a limb when I wrote this article for the Media In Canada series, and now I feel somewhat vindicated with the...

Brick & Mortar Losing Search Battle

I’ve worked with a lot of major companies in the past and this article comes with little surprise after seeing how they operate.  Here’s a quote that captures the essence...

Green Directory – US Only

With the launch of the new Google/NYC tourist site, I stumble across a new (or at least for me) directory called Greenopia. In Canada, when I search on ‘canadian green...

Social Networks Threaten Advertising Growth

An interesting tidbit from the Financial Times. Full story here. It seems agencies are no longer able to keep up with social marketing. This doesn’t surprise me, because social really...

Defeating the Defeatists

I get excited about opportunities that exist in the digital framework. I know … I’m an odd duck, but after spending nearly 14 years in the industry, it’s hard to...

A Good Use of Online Time

The UN World Food Programme introduced this online game / trivia contest that will donate 20 pieces of rice for every right answer that you supply.  Yes, it’s that easy...

CSRWire

Canadian Business for Social Responsibility will be launching CSRWire on October 20, 2008. I’ve provided a couple of suggestions, including allowing small organizations to post stories at little or no...

On Vacation? In a geeky way

Vacationing is hard to do when you love what you...

eMarketer Research: Using Ad Networks to Maximize Online Reach

The volume of ad networks has exploded in recent years. The ubiquity of blogs, User Generated Content (UGC), social sites, innovative new products and a host of other lines of...

Dead / Comatose Brands

Original story source This article talks about ‘dead’, ‘dying’ and ‘comatose brands’ without really applying insight as to why they might be flagging or falling off the radar of consumers....

 
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