Archive

Seth Goldstein: Beacon Set Industry Back

Original Story Here. Sometimes the ‘speed of web’ can be hazardous for your health.  And your page views. Millions of people are looking for ways to turn off the level...

eMarketer data on US Online Ad Spend Trends

Full Story Here. According to the IAB and PWC, online ad spend will weather the potential economic storm that seems to be brewing in the US.  For 2007, the US...

Numbers I Like: Interactive Ad Revenues to Reach $147 Billion by 2012

Story here. From $45 billion projected for the final number in 2007 to $147 billion in 2012.  Wow! This is for the US, of course, but in Canada, if we...

Agencies Shift Budget Away from Portals

Story Here. A lot of portals are struggling with how to monetize the volume of activity.  Here’s my spin on why portals aren’t able to: Historically, portals have been log-in...

AdSense – How it Cannabalizes Content-Based Models

I don’t think this guy really likes Google, but that might be a good thing in a world where everyone thinks it’s the next best thing to a good blood-letting...

AdSense & Monetizing Your Ad Inventory

Google AdSense product comes into play when you create a PPC campaign and you choose to advertise using the Content Network. I’m not a huge fan of Google’s AdSense product....

Strike: Impact on Internet Activity

Earlier, I suggested that the strike will spell the demise for an already flagging TV and movie industry. There’s only so much ‘reality’ TV anyone can watch and there are...