Archive

Google to Make Real-time Judgement about Ad Quality

Original story here. “Ad Quality” is a very nebulous concept that a lot of marketers frequently fail to account for when they build flashy, javascript landing pages for their ad...

The Future of Mobile Marketing (Not)

In Canada, the ‘industry’ associated with mobile marketing has yet to take off the way it has in other countries. I’m really not sure why. Suffice to say that as...

AdGridNetwork: Trading Spaces

A friend pointed me to this site yesterday: http://www.adgridwork.com/ Users of this network can place their ads and share them with other sites, so long as they’re willing to accept...

Search Ad Buyers: Are You a Sacrificial Lamb?

This article just came to my attention and I agree whole-heartedly that the following question needs to be asked: Who among you is going to use Panama [Yahoo] or Live...

Why Google Wins Search

As an SEM expert, I spend a lot of time navigating my way through different platforms and dashboards and consistently find that Google’s AdWords platform outperforms any other search engine....

Tools: Google to Run Image Ads with Image Searches

Full Story Here. This is great news, but I imagine it’ll be some time before it’s available in Canada for planning and buying purposes. As soon as I hear, I’ll...

New Tool: Yureekah

For all us planners out there, this is an exciting new product that will get much better as it becomes better populated with competitor ads.  Introducing YUREEKAH! A competitor product...