Archive

New Tools: Quantcast Launches Audience Search

Coverage here. The system, unveiled in beta form yesterday, spits out lists of Web sites based on defined audience characteristics such as gender, household income or education level. … Quantcast...

“Green”: Blame it on the Web

Related Story Here. Marketers and companies alike are horrified by the idea of consumers being able to provide feedback on products.  I attended a conference a couple of weeks ago,...

New Planning Tool: SQAD

Full Story Here. Link to Product Page. Quote from the company:  “WebCosts will report average cost data on many of the cost variables associated with website display advertisements at the...

CPGs Have Complaints About Search

This is a very thought-provoking article from AdAge:  Full Story Here. A couple of comments of note from the article: [one commentator] said the company (Google) has purposely tried to...

Big Papers Take Circulation Cut

Full Story Here. Many newspapers have seen marginal improvements in revenue related to internet marketing and online sales, but few are seeing a break-even or profit given the reduction in...

Search for a Planning Dashboard: Yahoo AMP vs Google AdManager

Full Story Here. Google and Yahoo are close to delivering an integrated planning and post-click analysis tool for planners.  A lot of other folks (ie. big agencies) have built similar...

US Teens Compose Constantly Online

With numbers like 90-95%, it’s a wonder what the other 5-10% are doing. Full Story...

Yahoo: About to Become a Whole Lot Friendlier

Full Story Here. Yahoo has unleashed a series of changes recently that will improve it’s visibility and competitive position against Google.  From IndexTools, to AMP, to the broadly-based content network,...