Archive
TV vs Internet
Google's continued efforts to expand into the TV universe is good news for small businesses, but not so good for big...
Media Buying Alternatives to Bell and Rogers
Bell and Rogers aren't the only media giants in town. In today's piece, we explore ways to advertise online, avoid these conglomerates AND limit your costs. It's a...
Google’s Contextual Targeting Tool
Google's changes to Contextual Targeting Tool with the Display Network give you chances to expand your reach. This article covers the new product, but also offers some advice on...
Google: Holiday Shopping Planning Tips
The holidays are fast approaching and Google is doing its part to get everyone in the...
Google Launches AdPlanner Marketplace
Getting found online just got a lot easier if you're a publisher and you have a DoubleClick (Google) AdPlanner account. Read more to find out...
Differences of Opinion of Search Share
It's said that there are lies, damned lies and statistics. ComScore and Neilsen statistics distract us from the real issue: search strategies beyond Bing and Yahoo can be...
Google’s Revenue Dissected
Google's 'secret sauce' to revenue in the online marketing world comes down to an oft-repeated principal: keep it...
