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Digital Ad Spend Continues with Double-Digit Growth

Digital ad spend will continue to grow quickly over the next few years according to emarketer...

Why People Go Online – emarketer research

Why do people go online? emarketer has the...

Can Video Be Monetized?

While David UK with Heavy.com is predicting a banner year for video in Canada, emarketer is questioning the ability of video sites to monetize video.  The challenge:  should we? From...

Bloggers Become Mainstream

emarketer has reported that bloggers have become mainstream.  Woo-hoo! Full story...

eMarketer data on US Online Ad Spend Trends

Full Story Here. According to the IAB and PWC, online ad spend will weather the potential economic storm that seems to be brewing in the US.  For 2007, the US...

Is TV Caught in the Web?

Article from emarketer on media use and ad spend. For me, this article clearly spells out how it’s inevitable that newspapers will lose money hand over fist. The chart I...

A Perfect Description of the Future of Marketing

Geoff Ramsey, CEO of emarketer, pretty much nails the “why” in “why Internet advertising”. Full Story To summarize, the rationale for a larger Internet budget, but also a broader Internet...