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Rogers launches propaghanda campaign

Posted: September 27th, 2011   |   Category: Case Studies | Industry News | Mobile

Rogers Communications has launched a propaghanda campaign designed to encourage Canadians to tell elected officials to not do anything productive with the wireless spectrum and to let Rogers sit on it like a duck trying to hatch a lizard (ie. nothing good can come from it).

Canadians need to be saved from this kind of selfishness.  We need competition in the wireless marketplace to save us from exorbitant rates charged by Rogers, something we got (with limited success) when the wireless spectrum was opened up for Wind Mobile and Mobilicity.

If you really want to make a difference, don’t buy from Rogers and cancel your subscription to any of their services (TV, wireless, phone, magazines).  Use the money you save to join up with good causes like, an organization committed to fighting for net neutrality and reasonable cost of digital access for Canadian.

Bill Wittur
Bottree Digital Services

2 comments for this entry:
  1. Bill SAYS:

    Michael Geist has posted this article about Rogers’ Astroturf campaign:

    Given the effects of new competition, it should come as no surprise
    that Rogers and the other incumbents will use every tactic in the book
    to prevent a repeat of the AWS auction and a set-aside for new
    entrants. Yet just as the AWS auction was about injecting much needed
    competition into the wireless market, the next spectrum auction is
    about fostering competition in the wireless broadband market. The 700
    MHz spectrum is particularly well suited for wireless broadband and
    holds the promise of an effective alternative for those seeking
    other than cable or DSL services. The consumer frustration with the
    broadband choices has been well-documented and this spectrum auction
    offers possibly the best hope of opening that market to new competitors.

    That opportunity is precisely why the government should open the door
    to foreign investment and create a set-aside. Foreign investment is
    needed to allow for some major international players to consider
    entering the marketplace with the injection of foreign capital. Even
    with foreign investment, a set-aside is still needed since the
    economics for an incumbent are far different from a new entrant.
    Without a set-aside, it is likely Bell, Rogers, and Telus will inflate
    the prices of spectrum to keep new competitors out of the market since
    incumbents will overpay for spectrum in an effort to keep out new
    competitors. For the new entrant, pricing is based on the business case
    for the market, which is closer to the “real” value of the
    For Industry Minister Christian Paradis, that means ignoring the
    Rogers’ astroturf campaign and focusing on the policies that will have
    most pro-competitive impact.

    Additional thoughts:  leave the bandwidth open for a public, open-access network.

  2. Phone Service SAYS:

    This…I have no words for how reprehensible that is.  A good economy is rooted in industrial competition.  I really hope that people stand strong against this campaign.  Canada deserves better.