Google Launches AdPlanner Marketplace

Posted: October 19th, 2010   |   Category: Industry News | Planning | Search | Strategy | Tools

New Opportunity for Content Publishers

Today’s digital market is fragmented by the millions of opportunities that exist.

Planners have lots of opportunities, but little time to scope through these opportunities, so leveraging tools that maximize your visibility (as a publisher) comes highly recommended.

We’ve already covered the idea of getting found if you’re a publisher and touched on some of the ways you can maximize your visibility, but Google just announced that their AdPlanner tool will now have a marketplace component that publishers should know about.

The beta launch of the DoubleClick Ad Planner Marketplace is Google’s solution  to help connect buyers and sellers of online advertising.

The Ad Planner Marketplace simplifies the traditional ad buying process, enabling Ad Planner advertisers to view, and request to purchase, reserved ad space on a publisher’s website.

With the Ad Planner Marketplace, it’s now possible to do the following if you’re a publisher of content:

  • Market your available placements directly in Ad Planner, which attracts tens of thousands of media planners every day.
  • Review and accept (or reject) buying requests from multiple advertisers directly in your Ad Planner account.
  • Set up your placements quickly. Because it’s integrated with DFP Small Business, Ad Planner automatically recognizes and imports your DFP placements.
  • Set the price of the inventory you’ve made available for sale.

To get started:

  1. Visit the DoubleClick Ad Planner Publisher Center and claim the sites you own.
  2. Expose your DFP Small Business ad inventory to appear in Ad Planner.
  3. Select placements you’d like to make available for purchase and enter pricing information for the inventory you’re selling. Enter contact information to receive sales inquiries from interested buyers.
  4. Promote your site to prospective advertisers.

In the coming weeks, Google will be leveraging this beta test and will be putting the push on for getting more agencies and smaller media planners involved.

If you’re a publisher of content, we highly recommend that you sign up and list your site in order to stand out from the rest of the publishers who will be doing the same thing.

Bill Wittur
Managing Director
Bottree Digital Services

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