This is a move that will likely involved many additional moves by other marketers to target ads to specific products and platforms in the digital universe.Â In fact, Google has already modified a number of its services to accommodate the rapidly growing market for wireless tablet services.
The move also sets off a number of thoughts that Google is either being forced to or it really wants to live in the Apple word, despite rumours about Google and Apple being their own worst enemies.
Limitations to iPad ‘Targeting’
iPad targeting is aggregated into the category of ‘Select All Mobile Devices’ when you creating your targeting for any Google AdWords campaign.
Apparently, final testing is underway to allow AdWords users to target JUST the iPad, so the short-coming will hopefully be short lived as well.