Google Announces Real Time Search

Posted: December 8th, 2009   |   Category: Blog | Promotion | Strategy

It’s been in the works for some time, but Google has just launched Real Time Search.  More details can be found on their blog.

I feel like I’m stating the obvious, but this will have massive implications for the marketing world and how we find information.

For a time, I had my doubts about Twitter and other real-time micro-blogging social platforms.  No more.

When tweets or other micro-comments are made, they’ll be picked up by Google and the level of relevance will be more profound.

Examples:

  • weather updates
  • crime activities
  • fires
  • the status of animals lost in downtown centres
  • hearings and trials in the legal system
  • ‘he said / she said’ arguments in the entertainment business
  • sports updates
  • conference notes and comments on bad ties that people are wearing
  • political rallies and gatherings
  • video updates for police brutality
  • sales at the local electronics store: “prices have just been reduced 20%, but for the afternoon only!”
  • stock activities
  • comments made on stories related to breaking news

The list goes on.

What’s the impact?  People won’t have to care about news stories being blocked by Rupert Murdoch because everybody will be writing the story in real time and what’s in the press will already be ‘olds’ as opposed to ‘news’.

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