Facebook Fabricates Facial Fiasco

facebook icon

What is Facebook Thinking?

I just don’t get these guys.  Why is Facebook doing everything it can to ruin what’s been turned into a good thing for them?

They’ve virtually turned the Internet into a non-network, where everyone and their dog (or cat) feel compelled to post their latest updates about themselves or their friends, all the while ignoring the basic premise that surrendering traffic to Facebook is also akin to surrendering monetary value as well.

How so?

Every time I post something on Facebook instead of own my own network, I lose the ability to control that content and also the ability to profit from it.  It’s Facebook that gets the page views, the demographic data, the facial recognition and the lucrative contests and games that integrate with its network.

Everybody else … loses.

With this in mind, it astounds me that Facebook continues to do everything it can to piss off its audience.  In its latest effort, Facebook has launched its newest version of negative opt-in where users will have to go through a maze of features and options in order to turn OFF facial recognition when they use Facebook.

Years ago, Rogers faced similar backlash when they imposed negative opt-in billing with a number of features.  While it clearly hasn’t affected Rogers much to the day (they continue to steal from me), it’s still fresh in the minds of those who aren’t impressed with this kind of bullying.

(Not) Saving Face and Turning Off Facial Recognition

Let’s start with how to turn off the facial recognition.  Here are they steps you have to take:

  1. Login
  2. Click on the ‘Account’ tab in the upper right corner
  3. Click on the ‘Privacy Settings’ link
  4. Click on the ‘Customize Settings’ link that’s kind of in the middle of your page
  5. Scroll down to the ‘Things Others Share’ list and look for the title ‘Suggest photos of me to friends’ and click on the link beside it.
  6. Click ‘Customize’ when you see the drop down menu of options
  7. Click ‘Only me’ if you don’t want facial recognition at all or choose the level of privacy that best suits your comfort level.

Canadians are lucky because this ‘feature’ isn’t available here yet.  Give it time.