Comparing Analytics Packages

Posted: February 7th, 2009   |   Category: Blog | Reporting | Tools

I like Piwik.  However, it still needs a lot of improvements in order to get to the level of Google Analytics or other free analytics packages.

This article captures most of the pros and cons of each.

The major ‘pro’ that I find with Piwik is that it’s installed on the client’s server.  While the reviewer suggests that this is a con because of the potential cost, I feel that this is a major plus because it means you are no longer sharing all of your post-click tracking data with Google (not that they do anything with it, of course).  For people obsessed with control, this could be a deal-breaker for the use of analytics.  It’s why a lot of businesses continue to spend tens-of-thousands of dollars per year on client-side packages like Webtrends and Coremetrics.

With the cons of Piwik, they pretty much nailed one of the main reasons why I have put my use of the product on hold:  no ecommerce tracking.  This means you’re limited in setting goals and objectives, adding tags to certain specific responses (eg. sales generated or newsletter subscriptions) and understanding what analytics is supposed to give you:  a measure of accountability.

Another issue with Piwik is that it would be substantially better if it was seamlessly integrated with another open-source program, OpenX.  If these two companies/organizations were to talk to each other (hint), they’d be able to roll out an ad tracking / analytics package that would possibly come to dominate the market.

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